42 - Reyna Bryan on Why Recycling is Sexy

Meet Reyna Bryan, a rising star in a very dirty world. She made her name by founding Recycling is Sexy, an organization that is building an army of superhero consumers: Empowered, Informed and Vocal. She has a passion for helping us keep this beautiful world in one piece as all signs point to the fact that we are polluting ourselves out of it. Reyna sees the world in a different way than many of us. As she once told me, when she walks into a grocery store, it's very difficult not to walk right out cursing all of the packaging that will one day end up in a landfill. She is trying to stop the madness through her example, her sustainability work and through creating an army of superheroes so that we can all make informed decisions. This is a deep one; I hope you enjoy it!